Evaluation Questions: 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video is about romance, love and the ups and downs of getting married. We didn’t want to follow a conventional Bruno Mars video, where it usually involves him and no other performers. During out initial planning meeting we had lots of creative ideas that we wanted to do in the video. This pushed us to making a completely different music video from the original but we did use several videos as guidance. 

We looked in depth into shots used and locations from Bruno Mars’s videos and tried to replicate some of them in our video. For example a couple of Bruno Mars’s videos contained locations of sunny, open areas. We again tried to replicate that by basing some of locations in open, sunny areas. We used a families front room to give the feeling of a wedding was being planned. Also by watching some Bruno Mars videos we used similar actions that he did such as body movement and arm movements for example Bruno Mars usually sits and sings to the camera through most of his videos.

We also used many of our ideas for our music video. For example we used the stress of shopping for a wedding dress because we thought it would possibly relate to people watching our video. In our video we had a story behind the music video this is because most of Bruno Mars’s videos had a storyline so we followed this.

I think with the time given to produce this video we did well to produce a music video, as it shows many conventions of a real media product. We shot in various locations and had a lot of lip syncing. We also edited the just as any other video to give it a professional look. We didn’t want the audience to be distracted by several different transactions so we used only two. 

 In the end even though our music video uses the same principals and techniques as Bruno Mars other videos, we as a group however used our own ideas and creative sense to make a video combining both.