The music video, magazine poster and CD pack all
combine together in ways that make them all similar; they all fall into the
hip-hop, romance genre. I also tried to make links between the artists (Bruno
Mars) work and mine.
Bruno Mars appeals to the teenage audience, this is
because most of his songs are hip-hop and party themed based music and even the
type of clothing he wears relates to that age group. As we were targeting the
same audience we used the same types of designs and styles for most tasks we
did, Poster, CD case, Booklet and video.
We looked at other Bruno Mars videos to get an
understanding of what his style was, e.g. what he wears? The conclusion was
made that he dresses quite smart, usually suit trousers and smart/casually
jacket, with a coloured shirt. We tried to replicate that in our videos by
trying to get our “Bruno Mars” to dress quite smart.
In conclusion the belief is that our main product
and ancillary tasks both represent themselves in similar ways. We decided to
use a romantic theme like most of Bruno Mars’s videos and also combine that
theme with the ancillary tasks.
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